The world of Marketing is revolutionizing with Digital Marketing gaining a strong foothold across all industry verticals. As an emerging field, Digital Marketing is unleashing more and more opportunities for young and enthusiastic marketers. However, the dearth of talented professionals is yet challenging for companies looking for professional candidates for Digital Marketing profiles. Ensued from this requirement, digital marketing courses came into existence. Let’s talk about Digital Marketing Certification Course vs MBA in depth.
How can a Professional Degree or Certification in Digital Marketing make a Difference?
Needless to mention, a professional degree is mandatory to justify your knowledge and kick start your career. Besides, getting a degree improves the understanding of the subject matter to nurture your professionalism. A professional degree or certification will make you stay ahead of competitors.
- Get familiar with novel marketing approaches and challenges.
- Learn to use analytical tools and techniques to get potential results.
- Gain an understanding of frameworks and approaches used throughout the process.
- Improve the marketing strategy for the projects of clients and companies.
Think beyond normal marketing to identify the benefits of the digital marketing certification course and its relevance in real-time. Digital marketing is a doorway to potential opportunities for both newcomers and professionals, provided that they process the right skill set and knowledge.
Why Digital Marketing Certification Course?
Edtechs like Udemy, Coursera, Upgrade, and Google Digital Unlocked can help you get certified in digital marketing courses – both free and paid. These certifications can potentially drive your knowledge related to digital marketing and digital marketing channels. You can learn the core and advanced concepts of digital marketing. It teaches you what strategies work best for what businesses.
A comprehensive digital marketing certification course covers Search Engine Optimization, Social Media Marketing, Content Marketing, ORM, CRM, CRO, Branding, Marketing Analytics, Email Marketing, Campaign Management and much more. Their job is not just to market a product or service but to make the potential customers buy it, and the entire digital marketing strategy pivots around it. Forming and featuring marketing strategies and analyzing the outcomes to fix the flaws help you become a better marketer.
On the top, it increases your market value owing to your standard educational degrees with certification programs as a plus. Students enrolled in these certifications get one-on-one mentors for regular interaction and query classes while the course spans between 2-6 months, depending upon the complexity of the course. Students are taught through video lessons, theory, assignments, etc. and are evaluated at the end of the course through assessment tests.
Who should do it?
Candidates with a strong passion to discover and learn new trends in the digital marketing domain can go for a marketing certification. Students who are interested to pursue certification courses should have completed a professional degree course like BBA, BCA, or MCA to stay abreast of the race.
Why MBA in Digital Marketing?
Earning a specialization in digital marketing is the best way to channelize your passion and earn yourself a better living. An MBA degree is the launchpad for a prospering marketing career for students with similar interests. Throughout the degree course, they undergo intensive hands-on training, wide industrial exposure and get plenty of effective learning material. Apart from making you worthy of stepping into the professional world, it presents lucrative employment opportunities.
For a professional MBA degree, you need to have a good academic score, degree prerequisites to appear and qualify in entrance exams conducted by recognized institutions. Also, you can simply get direct admission in the best MBA colleges in India to earn you an MBA degree.
Who should do it?
Graduates from different streams interested in pursuing digital marketing as their career can get an MBA specialization in MBA in Digital Marketing. If you think you can help brands survive tough marketing competitors, a degree in digital marketing would be great. Check out the list of the best MBA colleges in India to know about their admission criteria and procedures.
Job Opportunities
After getting a degree or certification that validates your marketing skills, you can jump into any of the qualified job profiles. Some of them are SEO Executive, SMM Manager, Email Marketing Executives, PPC Experts, Inbound Marketing Strategist, Web Analyst, Digital Marketer and Content Marketing Experts. All of these are highly paid jobs and can help you secure your future in renowned companies and MNCs.
Which one to opt for?
You can surely receive a certification much faster than a degree. But being an extensive course, a degree can teach a lot about the subject matter, its practical knowledge and relevance. Both can give you great job opportunities, especially when combined. Candidates who hold digital marketing certification along with an MBA degree specialization in digital marketing can realize the advantage of having both.
Both the course and the certification carry unparalleled worth. Know about each in detail about fee and time investment, admission process, placement opportunities, etc. to pick one.
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